A landing page is something you might not be familiar with if this is your first time creating a website. If a visitor comes to your WordPress website and ends up on your landing page, then that page is practically the entrance point to your website.
WordPress landing pages are all about persuading visitors to perform a predetermined action after they have been engaged. It’s usually about persuading people to join an email list, click a certain link or button, buy a product, or do anything social media-related.
This means that you want to send a new visitor through a marketing process on your WordPress site right away, rather than having them roam about aimlessly.
What Is A Landing Page?
If your advertising strategy is focused on generating leads, you’ll want a landing page. Visitors can get a better understanding of your company or products by visiting these pages. People look at your advertising and eventually “land” on your page as a result of it.
Landing pages are targeted and have a single objective in mind: directing visitors to do a certain action. Everyone on the website has a function in assisting your visitors in doing a specific activity. This includes making a purchase, joining a mailing list, downloading files, and doing other tasks.
A landing page could be a subpage of your site or a whole different page. It all depends on your goals. To track the performance of their pay-per-click (PPC) campaign, many companies choose to establish a dedicated landing page. This keeps their statistics clear. As long as just people click on the PPC ad, the data will remain clean and untainted.
It’s simple to create landing pages using WordPress and other content management systems. You don’t need any coding skills to build a landing page.
Different Ways To Create A Landing Page
WordPress is among the tools available for building marketing landing pages. This is a wonderful choice for your landing pages if you already use WordPress to host your site or publish your blog. Because you’re already accustomed with WordPress’s functionality, creating landing pages will be a breeze.
Using this landing page builder, you can create landing pages by selecting from a variety of single-page themes. WordPress has a plethora of landing page-specific templates. You get to pick the option that best suits your brand.
For your website’s landing page, you can create it in two ways:
By Using Plugins
Aside from adding customizations and essential functions to your website, plugins are also a simple method to rapidly construct your WordPress landing page if you don’t worry about optimizing the code. Many free and premium landing page plugins are available to help you create your page.
WordPress comes with a number of pre-built landing page layouts. In order to effectively manage and create your pages, you may install page builder plugins. These plug-ins will enable you to create your landing page as you use it more frequently.
Third-party extensions are also compatible with a few of these WordPress plugins, although they’re rare. This gives you more freedom to personalize your landing page further.
Here, we recommend the best plugins for creating attractive landing pages:
If you want to get the most out of plugins, you may have to pay for premium features. Because the free capabilities of these plugins are so limited, you’ll want to think about upgrading your landing pages with premium plugin features.
However, if you don’t want to use plugins for some reason, WordPress has a built-in page builder called WordPress Blocks which can equally help you build awesome landing pages.
By Using Drag-and-Drop Themes
A drag-and-drop theme will provide you complete control over your WordPress landing page.
There are several free and premium WordPress themes available in the themes repository that may be used to create an effective landing page, such as:
A basic WordPress theme restricts your ability to put elements. Creating a design that works for your company might be difficult. However, campaign management is simplified with drag-and-drop themes.
You have complete control over the look and feel of your page. Drag-and-drop functionality allows you to move elements around on your landing pages anyway you see fit. As a result, you may develop more effective company web pages.
It allows you to have greater control over the look and feel of your landing pages because of this. You have the option of including key website components like pictures and textboxes. These elements can be placed anywhere on your page.
Tips to Create an Engaging Landing Page
A landing page has an impact on the effectiveness of your advertising campaign. An excellent landing page can help you pull in and convert your visitors into customers. In order to design effective landing pages, here are a few suggestions:
Write a compelling call-to-action (CTA)
An effective landing page must include a strong call-to-action (CTA). In other words, CTAs direct your visitors and let them know what they should do next. To engage your customers, you must have a compelling CTA.
Be precise with your CTAs on your landing pages. Make sure you don’t merely say “download here” or “purchase now.” Explain to your viewers what will happen if they select the option you’ve provided for them to click on.
Don’t overcomplicate
If your WordPress landing page is overly complicated and complex, your visitors will become disinterested and unlikely to convert because of this.Your landing pages must be straightforward. When creating a page, only add things you really need on it. Complicated components like features, buttons, and other visual clutter are unnecessary.
Put engaging headlines
When people arrive at your landing page, one of the first things they will see is the headline. To keep your visitors interested, you need an attention-grabbing title. The headlines you use in your advertising campaign must be consistent. Use the same title in your ad and on your landing page to avoid confusion.
Use attractive and relevant visual elements
A landing page’s visuals cannot be overstated and a text-only landing page will not be appreciated. The use of visual aids helps with text breaking. They catch the attention of your target audience and pique their interest in the content of your landing page. Your landing page’s content might be in the form of relevant images or videos.
Conclusion
In advertising, the success of your campaign is heavily influenced by the effectiveness of your landing page. Making a personalized landing page is critical if you want to get the most return on your marketing investment.
Thanks to numerous plugins, theme builders, and custom page templates, creating landing pages is now simplified and effortlessly doable by anybody with a little technical experience and knowledge.