Many people assume it’s simple to get website traffic. Although the majority of WordPress professionals think it’s simple to bring users to the website, there are some who disagree. It’s more difficult to retain people on your website, though. The majority of people that come to your website leave before ever looking at any further pages.
Visitors that depart after just seeing at one page will have a higher bounce rate. Sadly, it also leads to fewer number of times a visitor visits a page. These strategies and techniques can help you keep customers engaged longer, resulting in more page views and a lower bounce rate.
What Is Bounce Rate?
When it comes to your website’s bounce rate, it’s the proportion of visitors that “bounce” or exit the site before visiting any more pages. If your bounce rate is too high, you don’t have a compelling landing page that will encourage a consumer to remain on your website and explore the rest of your content.
There are a number of ways that might cause a visitor to leave your website without completing the action you want them to do.
- Clicking on a link that takes visitors to a different website
- Closing the current window or tab
- Entering a new web address
- Making use of the “Back” button to depart from the website
- Expiration of currently active session due to server errors
It’s common for people to abandon websites since that’s how consumers traverse the internet. However, there are two sorts of bounce rates: good and bad.
If your bounce rate is low, it means your site’s visitors had a positive experience and achieved what they were searching for. Bad bounce rate on the other hand denotes a low level of interest from visitors, who rapidly abandon your site.
Strategies And Techniques to Get More Page Views While Lowering Your Bounce Rate
Speed Up Your Website
You may be compelled to blame your website’s content or design if you notice a high bounce rate. It’s possible, though, that your site visitors are abandoning it before ever getting a chance to read your material. Visitors will leave your site if it doesn’t load in less than two seconds. This is true for visitors on both mobile and desktop.
Increasing the speed of your WordPress site will benefit your user experience, overall number of pageviews, and WordPress SEO rankings. To begin, conduct a website speed test to discover how fast your site presently is.
The first step in improving your WordPress website quicker is to figure out how it’s presently functioning. Because of this, you have a wide range of options for speeding up WordPress.
WordPress hosting and incorrect WordPress cache setups are the most common causes of poor site performance for most websites. We’ve put up a comprehensive write-up on how to speed up a WordPress website so you can address your website’s performance problems.
Use Internal Links
Internal links lead through a page of your website to another. In addition to helping with SEO, internal linking helps build and strengthen your site’s structure. One of the greatest methods to minimize your website’s bounce rate while simultaneously increasing page views is to implement an internal linking strategy. Internal links are those that point to relevant, pre-existing material on your website.
Besides that, internal linking aids in site navigation, spreads link equity among websites, and keeps visitors engaged while also allowing Google to scan your site.
Having a strong content marketing plan is critical for improving WordPress’ internal linking. Also, do not overuse anchor text or link to top-level pages, make sure all image links have Alt attributes, and make use of plugins to automatically connect inside your website. Only include links that are related to your page’s content.
Add A Search Bar On Your Website
Internal search allows your site’s users to do a Google-style search for the information they’re looking for within your site.
Most people will utilize your website’s search box to locate the information they need before moving on to another site altogether. WordPress comes with a built-in search widget by default. In contrast, the results algorithm is quite constrained in terms of its power and flexibility.
Using a WordPress search plugin will improve the search experience for your visitors.
Show Related Products, Posts, or Pages
When someone reads your content and doesn’t know what to do next, they will most likely quit your blog. You may entice a user to read another article on your site by providing a list of similar posts or other trending posts. It’s a smart idea to use this strategy to retain readers on your site. Adding relevant articles to your blog may be done in a variety of ways.
You may use a plugin with a sophisticated algorithm that picks the corresponding article, allowing you to rapidly add popular content to WordPress and manage the layouts.
Set External Links To Open In A New Tab
When you link out to other websites, you not only gain ranking power but you also develop relationships with the proprietors of those other websites as well. This is a wonderful technique for improving the relevance and value of your material. Including links to useful external resources in your article is not only good for your readers, but it is also good for your SEO.
The external links, on the other hand, should be treated with extreme caution due to the fact that they lead your visitors to abandon your site, considerably raising your bounce rate.
Using WordPress’s new open-in-a-new-tab feature can help keep your bounce rate under control. By doing this, a visitor won’t be considered a bounce if they arrive on your site and then exit via an external link.
Strategically Position Ads
Internet consumers are irritated by intrusive advertising since they frequently hinder them from reading the content. This does not imply, however, that all ads must be removed.
As an alternative, look for a location where they may be seen without interfering with the reading process by placing ads strategically. It may be on the left or right side, or it could be inserted in between paragraphs.
Make sure the pop-up doesn’t take up the full screen if you want to use it. A page with a smooth bottom border has a lower bounce rate and more page visits.
Conclusion
Your website must have a lot of traffic if you want to get noticed among the others. Furthermore, 70% of visitors that leave your website never come back. This is why it’s critical that you have a means to get in touch with them if they decide to depart without returning. Creating an email newsletter and adding web push notification to your website are the best ways to achieve this. Having a well-optimized website will benefit your business in many ways.
We hope that these pointers will help you get a good amount of traffic to your website while also decreasing the bounce rate.